Folders |
HOKA Summer Mile Club Runs to Records in Year FourPublished by
More than 9,000 high school runners log two million miles while gearing themselves up in HOKA gear and swag
(EUGENE, OR.) September 1st, 2022 — AthleticNET is celebrating the success of the 2022 HOKA Summer Mile Club. More than 9,000 high school runners logged over two million miles from June 1 through August 31 using AthleticNET’s AthleticLOG. Along the way, athletes aimed to unlock HOKA Summer Mile Club rewards and prizes upon completing 100 miles, 250 miles, and 400 miles. Compared to 2021, the HOKA Summer Mile Club saw nearly 4,000 more participants and had more than 800,000 additional miles logged. Additionally, at almost every level of mileage, HOKA and AthleticNET saw double the number of participants reaching the 100, 250, and 400 mile milestones, including more than 6,500 athletes earning themselves a HOKA Summer Mile Club bucket hat. “The HOKA Summer Mile Club grew at a meteoric pace this year, which speaks to the tremendous commitment athletes have made to put in the work to take their fitness to whole new levels,” said Scott Bush, AthleticNET Chief Marketing Officer. “I couldn’t be more proud working with HOKA and Soul Focus to once again inspire thousands of high school runners to run literally millions of miles throughout the summer.” While logging miles throughout the summer, athletes earned and unlocked rewards at three milestones, providing them with added motivation to prepare for the upcoming cross country season. 100 Mile Club
250 Mile Club
400 Mile Club
High school athletes have the opportunity to show off their training in this fall’s HOKA Postal Nationals competition, powered by RunnerSpace. From August 23 through October 31, high school coaches can create, race, and join HOKA Postal National events locally by racing 2 miles (or 3,200 meters) and uploading their results to an online national leaderboard. With a full team, high school-aged athletes can compare their team to others across their state and the United States, as they aspire to earn a national title. To learn more about the HOKA Summer Mile Club and HOKA Postal Nationals, visit http://hokasummermileclub.com and https://www.hokapostalnationals.com. About RunnerSpace RunnerSpace is the digital media hub for the track and field, cross country, and running communities, engaging audiences through its industry-leading event and brand website creation software, live and on-demand production capabilities and wholly owned AthleticNET, AthleticLIVE, AthleticTV, and DyeStat sites. Fueled by exclusive content, robust social networking platforms and the world’s largest network of running related websites, RunnerSpace helps brands engage with key consumer segments while those consumers engage with the sport. For more information, visit about.runnerspace.com. # # # Media Contact |
